BRANDING

     The goal of this project was to design a brand for a coffee house that was basing it’s brand around a foreign country. I chose to brand a German themed Coffee House. I was taking inspiration from German culture and folklore.

 

     I specifically used blackletter because it replicates the traditionally German use of blackletter.

 

     I chose use my colors because they are warm toned and would exude a comfortable feeling for a coffee house.